I didn't decide to become a data analyst. I realized I already was one. After years of running my own e-commerce businesses, I looked back at everything I'd been doing: tracking KPIs, digging into customer behavior, figuring out why something worked and something else did not. It clicked. This was the work I actually loved.

I'm stubborn about getting to the real answer, not just the comfortable one. I look for patterns other people walk past, and I care just as much about communicating what I found as I do about finding it. An insight nobody understands is just noise.

When I'm not in the data, I'm probably deep in a record collection somewhere between Black Sabbath and Fleetwood Mac, running a vendor event for small subculture businesses, or hot-gluing something onto a sticker. I built three businesses out of the same communities I belong to. That's not a side note — it's why I understand niche audiences, scrappy operations, and why the numbers behind a small business actually matter.