Independent planner shop owners operate in a passionate but niche market : and most don't have access to real customer data beyond their own sales. This project analyzed the habits, preferences, and frustrations of planner community shoppers to give indie shop owners something they rarely get: actionable insights backed by actual data.
The goal was to help shop owners make informed decisions about inventory, product launches, marketing, and community engagement : presented in a format they could actually use, not just read and forget.
Survey data was collected from a broad cross-section of planner shoppers via Google Forms, then cleaned and analyzed in Excel. Responses were segmented by age, spending behavior, purchase motivation, and channel preference.
The final report was designed in Canva as a full PDF, using a modular layout built for two types of readers: those who want the key takeaway in 5 seconds, and those who want to dig into the detail. Every section pairs a visual with a plain-language interpretation and a direct recommendation.
No jargon, no assumptions about data literacy. Just things shop owners can act on.